August 8, 2012

5 Step Business Plan

Things don't have to be complicated to be effective.

I've been thinking a lot lately, trying to pinpoint the basic ingredients that make some businesses great. Here's what I came up with—a very basic five step business plan...

1. Employees come first. You can't pull the cart all by yourself. So treat your team members like gold and they'll pull harder for you.

2. Create something (a product or service or idea) that is truly remarkable and wrap it in a story that people can relate to and want to share.

3. Get it into as many hands as possible (give it away at first if you have to).

4. Reward the people who are telling your story. Treat them like royalty and they'll reward you with loyalty.

5. Profits start flowing when loyal customers begin evangelizing for you. Take a big chunk of those profits and re-invest it into improving the Customer Experience.

What do you think? What would you add (or change)?

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