About Me

A former college baseball player, coach, sportscaster and radio talk show host, Patrick is now Director of Marketing for Taylor Made, the world's #1 seller of Thoroughbred racehorses.

He has a lifetime of experience in Sales, Marketing and Communications, including work for the NCAA, NFL (National Football League), Minor League Baseball and the Tennis Masters Cup.

Patrick played baseball on scholarship for the University of Kentucky and spent the summer of 1999 playing baseball in China. He then spent five years in radio and television as a play-by-play announcer, talk show host and producer.

Among the early pioneers of Internet broadcasting, on March 6th, 2000, Patrick became one of the first play-by-play announcers in history to broadcast a baseball game live over the Internet (Major League Baseball did not begin broadcasting live on the Internet until August 26, 2002).

Patrick holds a Sociology degree from the University of Kentucky and a Master's Certification in Neuro-linguistic Psychology (NLP). In June 2013, he completed "Customer Experience" training at the Disney Institute in Orlando.

His advertisements have appeared in magazines world-wide and his innovative global marketing campaigns have helped Taylor Made sell millions of dollars worth of Thoroughbred racehorses, including the sale of Horse of the Year, Havre de Grace, for a world-record price of 10 million dollars.

An article on Forbes.com, titled The $10 Million Mare noted: "She was marketed as hotly as an Academy Award nominee... a full-court press... it was a little bit different, a little bit fun... and created an unusual excitement."

Patrick blogs about Sales and Marketing through the lens of Social Psychology at www.PatrickMahan.com.

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Patrick Mahan presenting Roger Federer with the championship
trophy at the 2004 Tennis Masters Cup in Houston, Texas.