June 7, 2011

In Advertising, Repetition is the Key and 27 is the Magic Number!

A group of researchers were asked,

“How many times must a prospect see a marketing message
to take them from a state of total apathy to purchase readiness?” 

Following a year-long study, the researchers concluded that a
marketing message must penetrate the mind of a prospect a total
of 9 times before that prospect becomes a customer. 

That’s the good news. 

The bad news is that for every 3 times you expose your prospect
to your marketing message, it gets missed or ignored 2 of those times. 

***** So you’ve got to put out the good word a total of 27 times in order to make those 9 impressions *****

Does that mean you could market your product 26 times and possibly get zero results? 

Yes.  So be patient and keep marketing.

-      From the book, Guerrilla Marketing Attack

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